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While working on getting Aion working, one of the problems had to do with a quirk of MS Windows: The raw command line provoded to executables has a trailing space. The wrok around provided by wine is to use the form "wine start", so I modified the POL shortcut to do this.

Ultimately, to resolve other problems, I modified the POL shortcut to do:

POL_Wine start ./NCLauncher.exe /LauncherID:NCWest /CompanyID:12 /GameID:AION /LUpdateAddr:updater.nclauncher.ncsoft.com

The launcher now appears to work correctly. I will know better when the next next Aion update comes out (usually there are small weekly updates)

Now, on to the next problem....

Wow, is all of that really necessary? Why would you have to launch all of those just for one game to work?

Thanks for the update by the way. Its cool hearing about solutions to other games.

Actually, I editted my POL shortcut to start the launcher like this 

POL_Wine start Aion.lnk "$@"

I guess its the same, but if the above doesn't work for anyone I guess this is an alternative.